Reynolds Building

The Reynolds Building
  • Construction began in 1927. Office staff moved into new 22-story building in April 1929. It was built on the site of Winston’s first city hall at Main and Fourth streets at a cost of $3 million. Architects R.H. Shreve and William Lamb won the American Institute of Architects’ Building of the Year award of 1929. The award led the architects to gain the commission to design the Empire State Building.
  • The design was dramatic and novel at the time: the first 16 stories rise straight from the ground; then 6 more stories step back in ziggurat form. The building is faced in Indiana limestone and finished with Art Deco details.
  • It was the tallest building south of Baltimore when completed in 1929 and held title of tallest building in North Carolina until 1966.
  • Total height: 395 feet. (from street to top of flagpole).
  • The building contains 1,000 windows, taking up 40 percent of the building’s exterior.
  • 1955: 150 businesses occupied the building.
  • 1956: Central air conditioning added.
  • 1963: Elevator controls were automated.
  • 1982: Lobby area renovated. The Art Deco Society named it the best restoration in the country.
  • The building won the 1984 Art Deco Society of New York award for best restoration.
  • In 2008, Reynolds American announced plans to the building for the larger Plaza Building.
  • In Nov. 2009, the company put its historic former headquarters on the market, hiring Commercial Realty Advisors of Winston-Salem as the broker.
  • Jan 2012: Quaintance-Weaver Restaurants and Hotels begin studying plans to convert the building into a hotel. The due-diligence study will take most of the year to complete.
  • Dec. 2012: Quaintance-Weaver Restaurants and Hotels decided the market was too soft to support the conversion of the former office building to a hotel, in large part due to a lack of demand from corporate users.
  • Mar. 2013: Reynolds American Inc. hired CBRE as its marketing agent to sell the building. According to Forsyth County tax records, the 313,966 square-foot building is valued at $12.3 million.
  • May 2014: Reynolds American announces the sale of the building for $7.8 million to PMC Property Group and Kimpton Hotels & Restaurants. PMC will handle the renovations for 120 apartments and, and a 211 room for a hotel. Kimpton will manage the hotel. Planned opening of the building is 2016.

Source: NCSU Library; “Winston-Salem: A History” by Frank V. Tursi; Winston-Salem Journal; News & Record archive; Triad Business Journal, Business North Carolina magazine
Compiled by Diane Lamb, News & Record news researcher

More pages